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Netflix, Inc.

NFLX pitch short Avram Drori

Thesis

Netflix's business model is outdated and unsustainable in the face of increasing competition from cable and telco video on demand services, which have already penetrated a significant portion of the market. The company's growth is stagnating, and as margins shrink, it will struggle to retain customers, particularly as usage declines. A price target of $16 indicates a potential downside of approximately 30% from current levels.

Did it work?

failed confidence: high

The short thesis called for roughly 30% downside to a $16 price target on claims that cable/telco competition would erode Netflix's growth and margins. Instead, over the ~18.75 years since the pitch, Netflix's stock moved decisively in the opposite direction — the short position lost approximately 275.7%, implying the share price more than tripled (and far exceeded that on a split-adjusted basis) as Netflix pivoted to streaming and became a global market leader. The core thesis dynamics (stagnation, customer attrition, obsolescence) were decisively invalidated rather than confirmed.