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Diageo plc

DEO position long BW

Thesis

Diageo, with its portfolio of alcoholic beverages, is well-positioned to benefit from the growing demand in emerging markets, making it an attractive investment in the consumer products space.

Did it work?

inconclusive confidence: low

No price performance or elapsed time is provided, and the thesis is a general secular-growth argument (emerging-market demand for spirits) without specific catalysts or a stated target that could be checked against known events. With nothing to weigh the long direction against and no confirmable thesis milestones, there is no basis to call it worked or failed.