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P Pitch Archive Stock pitches across investing competitions
← Winter 2012

Hankook Tire

000240 KS pitch long Young Ju Ko, Jane Wu, Sachee Trivedi, Jing Wu

Thesis

We recommend buying the Hankook Tire share because we believe the market is underestimating the product price growth potential of Hankook led by improvement in brand value. Our target price is W71,000, implying 66% upside, as we expect Hankook will be able to achieve 9% ASP growth during the next 3-5 years, significantly higher than consensus estimates of 2-3%.

Did it work?

inconclusive confidence: low

The pitch is a long on Hankook Tire with a W71,000 target (66% upside) predicated on 9% ASP growth over a 3-5 year horizon. No price performance data is available and the time elapsed is unknown, so neither the return nor the core ASP-growth claim can be verified. Without evidence that the thesis events occurred or were invalidated, no verdict on success or failure is possible.