Hankook Tire
000240 KS
pitch
long
Young Ju Ko, Jane Wu, Sachee Trivedi, Jing Wu
Thesis
We recommend buying the Hankook Tire share because we believe the market is underestimating the product price growth potential of Hankook led by improvement in brand value. Our target price is W71,000, implying 66% upside, as we expect Hankook will be able to achieve 9% ASP growth during the next 3-5 years, significantly higher than consensus estimates of 2-3%.
Did it work?
inconclusive
confidence: low
Without specific price performance data or a defined time frame since the pitch, it's difficult to assess whether the thesis has played out. The expected ASP growth and brand value improvement are key factors, but without evidence of their realization or impact on the stock price, we cannot determine the outcome.
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