Yelp Inc.
Thesis
Yelp has an ongoing opportunity to increase both the number of advertisers and the lifetime value of those advertisers by offering more flexible advertising contracts. This shift in strategy is expected to drive growth and improve customer retention.
Did it work?
inconclusive
confidence: low
The pitch is a long thesis based on Yelp's shift toward flexible advertising contracts driving advertiser growth and retention, but no price performance and no elapsed time are provided. There is also no information confirming whether the stated strategic catalyst (increased advertisers and lifetime value) actually occurred. Without price data or observable thesis events, no judgement can be made.