TripAdvisor, Inc.
Thesis
TripAdvisor only monetizes around 1% of their traffic, but they are working hard to increase bookings directly on their site. If they can improve the monetization of their existing traffic, the investment is likely to work out nicely.
Did it work?
inconclusive
confidence: low
The pitch is a long thesis predicated on TripAdvisor improving monetization of its existing traffic, but no price performance and no elapsed time are provided, so the return leg of the thesis cannot be evaluated. There is also no evidence given on whether the core catalyst — higher direct booking conversion and monetization — actually occurred. Without either price data or confirmation/invalidation of the thesis dynamics, no verdict on success or failure is possible.